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Smart mobile devices have become an important part of an average individual’s life. This is not surprising considering the immense features and benefits of these devices that have made probably man’s best friends. Unfortunately, like any other gadget or item for that matter, these devices need regular maintenance and repairs to ensure that they are in the right working condition. However, many of the repair service providers do not effectively address the needs of phone owners as the services are either exorbitantly priced or do not meet the desired standards. This is where XiRepair is looking to make a difference by helping phone users get the best from their devices.

At XiRepair, they care about you and your mobile device, they understand that your gadgets play an important role in your educational, professional, and personal life. Therefore, they have created the most efficient, affordable, and reliable repair service in the industry.

XiRepair is proud to announce its cell phone repair business to the citizens of Montgomery, Alabama. The company specializes in the repair of iPhones, Android Phones, iPad, and tablets. In addition to that, they also help fix laptops and computers, screen replacement, battery/charging issues, button replacement, and the laptop running slow.

Digital Journal 

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Jonathan Strange owns a cell phone repair shop in Montgomery, Alabama, and with the nearest Apple Store about 100 miles away, his establishment has become a convenient place for locals to get a broken iPhone fixed. But lately, his store has been getting a little harder to find online for a reason beyond his control: Google is no longer accepting his ads. “Even though there’s no Apple Store near the customers, we have definitely seen a decrease in traffic to the store,” he said.

Strange isn’t alone. For months now, Google has been cracking down on ads from third-party repair services. The goal is to stop tech support scams from preying on unsuspecting users through Google ads. However, the ad ban is hurting many legitimate repair services, including Strange’s XiRepair shop. “Probably 70 or 80 percent of our customers come from Google. That’s not just us, but all across the repair industry. That’s how much power [Google has] over us,” he said.

Indeed, if you need a cell phone or computer repair, you probably Google it. In a matter of seconds, the company’s search engine or Google Maps can tell you the closest repair services and how they’ve been rated.

These repair services still show up in search results. But originally, businesses could also buy and serve ads on the search results, granting them better online visibility. Matt Ham is among the repair business owners who routinely bought them. “There’s no substitute for Google. The consumer behavior is the same: They break their phone, they Google for iPhone repair near me,” he said.

Ham would know; he owns seven Computer Repair Doctor shops across the US, and also runs a marketing company for 300 different electronic repair shops. “Us alone, we were spending about over $200,000 a month with our (marketing) clients,” he told PCMag. With that money, Ham could buy keywords for when people searched for “iPhone repair,” “computer repair,” and “laptop repair.” An ad for the repair business would then appear in the results.

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Jonathan Strange owns a couple of tech companies, has customers in San Francisco and Chicago. He runs a store in the Eastchase shopping district and just finished a project in Georgia.

Next up: Graduating high school in Montgomery.

He was in class when the phone rang Wednesday with a question about his cell phone repair business. “My teachers are sort of used to me answering the phone,” Strange said. Strange dove into the tech world when putting together a custom gaming computer as an eighth-grader. By the time he was a freshman at Robert E. Lee High School, he was repairing phones for classmates, teachers, family, and friends.

The word got out, and before long people from all over the city were contacting him. He launched a business at 15 and set up the online presence.

At 16, he hired his uncle.

“He’s already living a 25-year-old’s life,” Nathan MacKenzie said about his nephew. “I try to keep him humble.”

MacKenzie watched the teenager’s business start to take off over the past few years. His uncle had a tech background and could see that his nephew needed to expand. “I said, ‘Hey man, want some help?’” MacKenzie said. “It’s been pretty fun.”

Montgomery Advertiser

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